This is what it looks like when two favorite brands meet: Tommy Hilfiger and Timberland collaborate and launch a special capsule collection – for women

Kal-Gav, the official franchisee of the Salomon brand in Israel, is opening its first flagship store in the Tel Aviv port. The official franchise for

The coveted collaboration between designer Heron Preston and Calvin Klein returns for a second season. Heron Preston and Calvin Klein join forces for the second

Now that FW is upon us and with the party season over and all the glitter and high heels tucked away (only temporarily) start your

The Fall Winter 2021 collection of PARFOIS includes a variety of inspirations from the world of POP CULTURE and a wide range of color combinations

The coveted collaboration between the BOSS and the American sports brand “Russell Athletic” returns for another successful round. The German brand’s fashion show attracted the

Levi’s presents a collaboration with Felix the Cat for Fall-Winter 2021. The capsule collection combines elements of the iconic cartoon series in trendy and contemporary

Factory 54 launches an exclusive capsule collection by couture designer Galia Lahav, one of the most successful and well-known Israeli fashion designers in the world,

Singer, actor and content creator Ben Zini is launching a new fashion brand PINK POST that will be sold exclusively on the ONE PROJECT website.

The French brand MARINE SERRE lands for the first time in Factory 54, and will be sold in Ramat Aviv and on the FACTORY54.CO.IL website

For years, trend forecasters have been talking about the normcore trend, a minimalist fashion that moves away from visual uniqueness and advocates clean and comfortable

The French brand IRO lands – for the first time – in Factory 54, with designs that are considered key temporary items for your wardrobe,

The Crazy-Line group enters the field of home design and is due to establish “HAPPY LEMON”, a national chain of 30 branches for home design

Bruce Weber, Herb Ritts, Steven Meisel… They’re the celebrities of the fashion photography world who helped Calvin Klein and CK evolve into the legendary label

Pandora Jewelry is launching a new and special “Moments collection”, a collection that gives you the opportunity to tell your story in any way you

In particularly exciting news: The “Free To” collection by AZ FACTORY, designed by Alber Elbaz. the most successful Israeli designer in the world arrives in

Bershka launches a capsule collection for women and men inspired by the world’s leading basketball games. The capsule collection offers a unique, innovative, and trendy

For the first time, businesswoman, model, and Miss World Linor Abargil will design a capsule collection for “Banana”, of dresses and skirts under her name

After a successful collaboration last November, another new collection for Style-River will be launched, designed by “Trendologist” and fashion blogger Shani Feder. Shani Feder is

Anna Schwartz – Chief Designer at Crazy Line, who has studied and lived fashion all her life, talks to us about life alongside her partner

The women’s collection of the French fashion house BALMAIN lands for the first time in the Factory 54 chain. The iconic designs and new items

Creative director Mike Amiri established his eponymous label in 2013, drawing upon the grunge and punk subcultures that shaped his youth. AMIRI’s designs lend textural

Yoni Safri, a fashion photographer, and Helena Lapid Seidler, a high fashion designer, decided to create something inspiring during the Covid-19 period. The connection between

Castro, one of the leading fashion companies in Israel, presents the uniform of the Israeli team for the Olympic Games, Tokyo 2020, designed by Castro’s

Many fashion brands have shown up as allies to the LGBTQ community, such as Calvin Klein who continues to push cultural boundaries and explore new

Fashion designer Elle Sasson was born in New York and grew up in Tel Aviv, in the home of textile manufacturers and designers. As a little

American brand Levis is celebrating 148 years of the iconic 501® Jeans that represent originality, creativity, authenticity, and self-expression. The 501® jeans are the iconic

This collection, interestingly enough, is made in Israel out of ideology and Zionism. It offers a variety of items that move between opposite lines and

This new collection by CASTRO consists of 100% cotton fabrics and high-quality soft linen, crochet knitting alongside cool poplin cotton. The colors of the collection

The spring-summer 2021 collection of the Italian fashion house Bottega Veneta presents the favorite classics alongside new designs that will become must-have items in the

Castro releases a rich and varied collection of swimwear for Summer 2021. The collection includes a bikini and complete swimsuit in a selection of cuts,

Iconic American brand Calvin Klein collaborates with – Heron Preston In a minimalist, precise, and highly coveted collection. Minimalism, sensuality, youth, and freedom have always

The popular American brand, Tommy Hilfiger, continues to be true to itself and the design line associated with it, launching a new collection that maintains

American shoe company Converse, recruited Kim Jones, the award-winning British designer whose hype around him led him to previously fill the role of men’s designer

Boss launches coveted collaboration with beloved and well-known American sports brand RUSSELL ATHLETICS. The unique collaboration combines the art of tailoring and elite sewing identified

The Spring 2021 collection of TWOTONE tells a story of blossoming and renewal, of new conventions and blurred boundaries. This is a collection that explores

Renuar launches a special 2021 collection of luxury sneakers for men and offers new, high-quality designs that will upgrade any look with a “Street” style

Intima swimwear launches its Summer 2021 collection, with a variety of new cuts, new fabrics, and spectacular and unique prints. The collection has a diverse

The fashionable sports giant PUMA is launching the first flagship store of its kind in the Tel Aviv Port (FACTORY 54) which covers 900 square