Harel Sharon
Editor in Chief
Harel Sharon's professional career started with coordinating special programs for people with intellectual and developmental disabilities, but his love for aesthetics pulled him towards fashion and storytelling. After his first guest appearance on the Oprah Winfrey show ("Super Soul Sunday", OWN) he was inspired to find a way to bridge these two distant worlds. His contribution for this magazine, is more than just finding the best-written stories and most photogenic images (rest assured, we have an abundance of those) but mainly his attempts not to capture the world as it is true to life, but try to make it how he would like to see it; courageous, soulful, creative, inclusive and accepting. {Email: Harel.g.sharon@gmail.com}
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Ruti Broudo for FACTORY 54

The restaurateur, businesswoman, and tough reality judge took time out of her busy schedule and devoted herself to the camera lens of the photographer and

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Tommy Hilfiger X Shawn Mendes

Tommy Hilfiger and Shawn Mendes collaborate on a collection that celebrates Hilfiger classics while emphasizing sustainability and a better future. The joint collection is made

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Calvins Or Nothing

Calvin’s Spring-Summer 2023 collection celebrates the brand’s iconic line with an especially hot campaign starring Kendall Jenner and Michael B. Jordan. The campaign was photographed

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THE NEW PUMA

Irani Group and the sports fashion giant PUMA are launching a unique concept store in the “Ramat Aviv Mall”, and announcing the continuation of the

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Angel Bonanni for Factory 54

Actor and model Angel Bonanni (@angelbonanni33) stars in a special series of photographs for Factory 54, which draws inspiration from the aesthetics of Los Angeles

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Garrett Leight

Garrett Leight, a renowned eyewear designer, has recently launched his newest sunglasses collection, and it’s now also available in Israel. The collection reflects the designer’s

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Anat Atzmon for Factory 54

The fashion world is now returning to the iconic women of the seventies, eighties, and nineties. This can be seen through the comeback of the

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Danielle Gerber

Danielle Gerber, the Israeli jewelry designer who conquered New York is now breaking through in Israel. Danielle’s adventures around the world inspired original designs, with

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PETIT BATEAU

PETIT BATEAU pajama party for Factory 54 The fine and chic children’s brand launches the world of pajamas, which includes iconic designs alongside new designs

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Art

“The Magic of the Deep”

A solo exhibition of the late artist Yitzhak (Itzik) Peterburg Curators of the exhibition: Shaika Eitan and Michali Adler Art consultant: Dr. Galia Duchin Arieli

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Art

VALENTINO’s pink collection

VALENTINO’s pink collection was launched internationally in the world’s biggest fashion capitals and lands at the AMOR boutique (“Medinah” Square) The Fall-Winter 2022 fashion show

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FIVE POINT FOUR

Irani Group’s owner of Factory 54 launches “FIVE POINT FOUR” – an innovative retail street concept. Roni Irani, founder, and owner of the Irani Group

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Renuar x Danit Greenberg

“Renuar” launches its summer season collection of high heels for women that will include about five designs in different colors and different cuts that will

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Pandora Summer 22

“IT’S YOUR STORY, WEAR IT YOUR WAY“ Pandora jewelry is launching a new “Moments” collection for 2022, a collection that presents various ways to create

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FASHION PLAYS

Factory 54 and the Israeli Opera present “FASHION PLAYS”. A special exhibition illustrating the meeting between the two worlds: opera and fashion. The exhibition will

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LACOSTE | A.P.C

The iconic French brand LACOSTE is collaborating with A.P.C and launching a capsule collection for women and men – which will be sold in the

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IZIPIZI Summer 2022

Well, in the beginning, optical stores did not want to keep the brand’s glasses in the store, because they claimed the rate of profit on

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ONE PROJECT

ONE PROJECT, the shopping site with dozens of international sports, fashion and street brands, in a special photoshoot celebrating Shavuot, – commonly known in English

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Art

Calvin Klein | THIS IS LOVE

American fashion house Calvin Klein presents the brand’s global pride campaign for Pride Month: “THIS IS LOVE.” The campaign is accompanied by photographs of a

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JD Sport Israel | Summer 2022

“JD Sport Israel” launches a wide collection of items from the world’s leading brands for summer 2022. The 2022 Summer Collection is a colorful collection

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CASTRO swimwear 2022

Joyful Summer Castro’s swimwear collection for summer 2022 is a collection full of style, in the trendy colors of summer, in a wide variety of

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ONE-PROJECT | Earth-Week

Editorial: ONE PROJECT releases an editorial in celebration of “Earth-Week”, with model Eran Farkash and the Carakukly sisters. The editorial combines sustainable items from leading

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IZIPIZI PARIS

The Parisian eyewear brand IZIPIZI has conquered the world thanks to young, trendy, and colorful designs of reading glasses and sunglasses. IZIPIZI offers 4 main

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“WESHOES” | SUMMER 2022

Footwear chain WESHOES, which has 70 branches around the country, is launching the summer 2022 collection with trendy and summery innovations. Here are some highlights

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The arrival of LACOSTE

The iconic French brand LACOSTE is opening new stores in the Ramat Aviv Mall and the Golden Mall (“Hazahav”) with its summer collections for women,

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WE SHOES’ Seventy-Nine

EDITORIAL: The Seventy Nine brand is a chic footwear brand that promises to give plenty of style to any appearance in an instant. The shoes

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Aaron White
Music Editor LA
Alex Saada
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Harel Sharon
Editor in Chief
Josef Brock
Contributing Writer
Lucy Attal
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Mark Goldenberg
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Mark Sacro
Director of Photography LA
Michelle Muller
Director of Communication
Molly Silverberg
Graphic Artist
Nicole Brosky
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Peter Perceval
Brand Manager
Roy Schweiger
Director of Photography NY
Sarina Rofe
Production Assistant
Shahar Sarig
Writer at Large TLV
Sharon Esther
Creative Director
Talia Haviv
Associate Producer
Talia Zoref
Illustrator
Yaki Dolf
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