Harel Sharon
Editor in Chief
Harel Sharon's professional career started with coordinating special programs for people with intellectual and developmental disabilities, but his love for aesthetics pulled him towards fashion and storytelling. After his first guest appearance on the Oprah Winfrey show ("Super Soul Sunday", OWN) he was inspired to find a way to bridge these two distant worlds. His contribution for this magazine, is more than just finding the best-written stories and most photogenic images (rest assured, we have an abundance of those) but mainly his attempts not to capture the world as it is true to life, but try to make it how he would like to see it; courageous, soulful, creative, inclusive and accepting. {Email: Harel.g.sharon@gmail.com}
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Lululemon Wundermost Collection

Lululemon’s “Wundermost” collection is unlike anything you’ve felt before. It features ultra-soft underwear items with a gentle grip that provides an enveloping feel. The items

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FASHION ASAP

Fashion in immediate delivery: Wolt launches a unique collaboration with Factory 54. The app will launch brand stores of the hottest brands in the world,

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UNI TEE

UNI-TEE is a voluntary art project that grows support for the victims of the current war between Israel and Hamas. (Operation Iron Sword) BLANK APPAREL’s

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HOFF FW 2023

HOFF, the sneaker brand born in Spain in 2017, launches the new fall-winter collection in which purple and brown shades take center stage. The color

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Tommy x Supervsn

Tommy Hilfiger launches a capsule collection In collaboration with the street brand from Los Angeles Supervsn Studios, inspired by the multicultural texture and fabric of

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Factory 54 Men’s Collection

For the holiday season, the Factory 54 team concocted a fashion production led by photographer and creative director Simon Elmalem. The photo series took place

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HOFF | TRACK&FIELD

HOFF, the sneaker brand born in Spain in 2017, launches a new unisex model TRACK&FIELD. The HOFF brand started as an online business in Elche

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TOMMY HILFIGER X DISNEY

As part of the Walt Disney Corporation’s 100-year celebrations, Tommy Hilfiger and Disney are collaborating on a new collection that combines Hilfiger’s iconic classics with

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Daido Moriyama: A Retrospective

Published in advance of a major exhibition at The Photographers’ Gallery in London, Daido Moriyama: A Retrospective (Prestel, June 6, 2023) brings together 250 classic images from

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Ruti Broudo for FACTORY 54

The restaurateur, businesswoman, and tough reality judge took time out of her busy schedule and devoted herself to the camera lens of the photographer and

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Tommy Hilfiger X Shawn Mendes

Tommy Hilfiger and Shawn Mendes collaborate on a collection that celebrates Hilfiger classics while emphasizing sustainability and a better future. The joint collection is made

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Calvins Or Nothing

Calvin’s Spring-Summer 2023 collection celebrates the brand’s iconic line with an especially hot campaign starring Kendall Jenner and Michael B. Jordan. The campaign was photographed

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THE NEW PUMA

Irani Group and the sports fashion giant PUMA are launching a unique concept store in the “Ramat Aviv Mall”, and announcing the continuation of the

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Angel Bonanni for Factory 54

Actor and model Angel Bonanni (@angelbonanni33) stars in a special series of photographs for Factory 54, which draws inspiration from the aesthetics of Los Angeles

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Garrett Leight

Garrett Leight, a renowned eyewear designer, has recently launched his newest sunglasses collection, and it’s now also available in Israel. The collection reflects the designer’s

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Anat Atzmon for Factory 54

The fashion world is now returning to the iconic women of the seventies, eighties, and nineties. This can be seen through the comeback of the

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Danielle Gerber

Danielle Gerber, the Israeli jewelry designer who conquered New York is now breaking through in Israel. Danielle’s adventures around the world inspired original designs, with

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PETIT BATEAU

PETIT BATEAU pajama party for Factory 54 The fine and chic children’s brand launches the world of pajamas, which includes iconic designs alongside new designs

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“The Magic of the Deep”

A solo exhibition of the late artist Yitzhak (Itzik) Peterburg Curators of the exhibition: Shaika Eitan and Michali Adler Art consultant: Dr. Galia Duchin Arieli

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VALENTINO’s pink collection

VALENTINO’s pink collection was launched internationally in the world’s biggest fashion capitals and lands at the AMOR boutique (“Medinah” Square) The Fall-Winter 2022 fashion show

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FIVE POINT FOUR

Irani Group’s owner of Factory 54 launches “FIVE POINT FOUR” – an innovative retail street concept. Roni Irani, founder, and owner of the Irani Group

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Aaron White
Music Editor LA
Alex Saada
Production Assistant
Harel Sharon
Editor in Chief
Josef Brock
Contributing Writer
Lucy Attal
Blogger
Mark Goldenberg
Fashion consultant
Mark Sacro
Director of Photography LA
Michelle Muller
Director of Communication
Molly Silverberg
Graphic Artist
Nicole Brosky
Production Assistant
Peter Perceval
Brand Manager
Roy Schweiger
Director of Photography NY
Sarina Rofe
Production Assistant
Shahar Sarig
Writer at Large TLV
Sharon Esther
Creative Director
Talia Haviv
Associate Producer
Talia Zoref
Illustrator
Yaki Dolf
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