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BULGARI introduces its Summer 2026 sunglasses collection in Israel, translating the Italian house’s celebrated jewellery heritage into a series of bold, polished, and distinctly luxurious frames.
Produced by Thélios, the eyewear division of the LVMH Group, the collection combines traditional Italian craftsmanship with contemporary manufacturing techniques and meticulously finished materials. The result is eyewear that feels less like a seasonal accessory and more like an extension of the house’s jewellery universe.
Signature BULGARI motifs take centre stage throughout the collection. The iconic Serpenti symbol and the architectural lines of B.Zero1 appear across sculptural temples, refined metal details, and statement hardware. Gold-toned finishes, geometric silhouettes, and feminine proportions create a strong balance between glamour and modernity.
The most compelling designs are those that allow the decorative elements to lead without overwhelming the frame. Sleek metal constructions sit alongside more expressive shapes, while laser-engraved logos and carefully finished lenses reinforce the brand’s sense of precision.
Rather than following fleeting eyewear trends, BULGARI presents sunglasses as objects of personal style and status. The collection is designed for women drawn to confident proportions, recognisable design codes, and accessories that can define an entire look with minimal effort.
The BULGARI Summer 2026 sunglasses collection is distributed in Israel by SEEMOREOPTIC, part of the Shaldag Eyewear Group, and is available at selected optical stores nationwide.
Prices range from NIS 1,800 to NIS 5,600.
