Con Art’s Production Assistant, Sarina Rofe was born and raised in the true urban jungle of Hong Kong with endless creative inspiration. Following high school, she attended FIT to study fashion design - a lifelong dream- only to drop out one year later due to personal reasons which made fashion seem somewhat meaningless to Sarina at the time. For several years after this, she completely disregarded the world of fashion as she had lost her special connection with it. That is, until Sarina discovered Con Art and its incredibly unique perspective. Sarina felt drawn to the way Sharon’s creativity was turning into a platform to capture and cultivate the anti-fashion. Con Art focuses all about color, happiness and the “who-gives-a-f***-about-trends” side of the industry, that is so rarely seen (but exactly what the industry should be about). With this discovery, Sarina instantly fell back in love with the cross between fashion and art and the power it holds in inspiring its makers and audiences.. There is so much room for creative collaboration between different industries, and Con Art is pure proof of that. What excites Sarina, and so many others alike now about fashion, is how it is morphing towards the world of technology, allowing to become a more socially and environmentally rooted industry.