APE Records
Ape Records is a label of unlimited platforms of music. From a production house, to a music label, to a branding company, Ape does it all. After founding Balkan Beat Box along with other music producers, Muskat collaborated with friend, Eyal Gruenberg to create an international, creative business. Ape is unique in which they release only singles, not albums, most of which are in English to attract a diverse audience. Each label’s entire production process takes place at Ape Studios in Tel Aviv, in collaboration with the artist to create audio and visual content. This helps to give the audience a deeper look into each song as each single comes with a music video, a documentary of the process behind the scenes, and a live performance of the song. Muskat believes that “A song is words and a beat – it’s that simple. It’s been that way since people were living in caves. Call it hip-hop, call it what you want. Returning to the primal source and bringing back something new – that’s what Ape is about.”


Two years ago, two friends had a vision. Eyal Gruenberg and Tamir Muskat started a new kind of record label. A new sound, style of

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Aaron White
Music Editor LA
Alex Saada
Production Assistant
Harel Sharon
Editor in Chief
Josef Brock
Contributing Writer
Lucy Attal
Mark Goldenberg
Fashion consultant
Mark Sacro
Director of Photography LA
Michelle Muller
Director of Communication
Molly Silverberg
Graphic Artist
Nicole Brosky
Production Assistant
Peter Perceval
Brand Manager
Roy Schweiger
Director of Photography NY
Sarina Rofe
Production Assistant
Shahar Sarig
Writer at Large TLV
Sharon Esther
Creative Director
Talia Haviv
Associate Producer
Talia Zoref
Yaki Dolf

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