Dutch lifestyle label BALR unveils its Winter 2025 collection, landing exclusively in Israel at Factory 54. The new season continues to cement BALR’s reputation as

Now available in Israel, SEE MORE OPTIC from SHALDAG EYEWEAR proudly introduces the new RX Collection from BOLLÉ – the iconic French sports eyewear brand

Featuring On-Site Personal Engraving Experience Photography courtesy of the brand BIRKENSTOCK This summer, cult-favorite footwear brand BIRKENSTOCK is making a stylish mark in Tel Aviv

A Fall/Winter 2025/26 Fashion Story Starring Shani Pridan In a powerful return to the spotlight, Shani Pridan takes center stage in Factory54’s new Fall/Winter 2025/26

SHALDAG EYEWEAR, Israel’s exclusive importer and distributor of leading luxury eyewear brands, proudly presents the Summer 2025 collection from Blackfin, the renowned Italian brand celebrated

The rising star of London fashion joins Factory54’s lineup, expanding the brand’s eventwear category with one of the most talked-about labels in the global fashion

Imported by SHALDAG Eyewear Group, the boutique American brand introduces sunglasses and optical frames that go beyond accessory – they’re a statement. The new Summer

Israeli talents Bar Brimer and Tomer Cohen invited for VIP experience at the prestigious tennis tournament The iconic French fashion house LACOSTE, official sponsor of

A bold new campaign encourages movement for both body and mind – led by man’s best friend In a world-first move, Japanese sportswear brand ASICS

Renowned as one of the most distinguished names in the world of luxury eyewear, JOHN DALIA makes its long-awaited debut in Israel with an elegant

The boldest, sharpest, and most intriguing eyewear brand in the industry — Vintage Frames — has officially arrived in Israel, bringing with it a rebellious,

The Japanese sportswear giant ASICS leads the charge in one of today’s most dominant fashion movements—Luxury Sportswear. In a new editorial by Factory54, the brand

A Rare Blend of Heritage, Precision, and Bold Aesthetics SHALDAG Group, the exclusive importer and distributor of the world’s leading luxury brands, proudly presents the

UGG® reinvents its most iconic and beloved styles for warmer weather with the debut of its Spring-Summer 2025 Men’s Collection, now available at Original’s stores

SHALDAG Group, Israel’s exclusive distributor of top-tier luxury brands, has secured the exclusive license for PRESS Eyewear and is launching the Spring 2025 PUNKS COLLECTION—a

FitFlop x ROKSANDA: When Comfort Meets High Fashion Leading comfort footwear brand FitFlop teams up with Serbian designer Roksanda Ilinčić for a groundbreaking Spring-Summer 2025

HOFF Spring-Summer 2025: Sneakers with an Urban Soul The Spanish sneaker brand HOFF unveils its Spring-Summer 2025 collection, blending classic design with modern urban aesthetics.

Shot by Simon Elmalem, this editorial presents SAPIR AVISROR in a fresh, refined light, blending power and femininity with effortless elegance. Key Trends for Summer

Luxury eyewear just got even more exciting—THIERRY LASRY is back with a stunning Spring 2025 collection, brought exclusively to Israel by SHALDAG EYEWEAR. Known for

Levi’s® and Beyoncé launch Pool Hall, the second chapter of their REIIMAGINE campaign, celebrating Levi’s heritage and Beyoncé’s transformative artistic vision. The campaign showcases Beyoncé’s

Factory 54 proudly introduces Brunello Cucinelli and Tom Ford—two powerhouses in luxury menswear—alongside top brands like ZEGNA, Dolce & Gabbana, and Valentino. This season, Italian

Factory 54 launches two new iconic brands for the SS25 season — CHLOÉ, the epitome of Parisian femininity, and FRAME, the L.A.-based denim powerhouse with

Exclusive in Israel by SHALDAG EYEWEAR Get ready for ski season with Bolle’s cutting-edge sunglasses, designed for ultimate performance and style on the slopes. This

Streetwear Meets Rock Legend in a Collaboration That Redefines Cool “Represent”, the Manchester-born streetwear brand founded by brothers George and Michael Heaton a decade ago,

Empowering Women with Style, Uniqueness, and Bold Femininity SHALDAG EYEWEAR, the exclusive importer and distributor of the world’s most prestigious eyewear brands, is proud to

Pandora Jewelry Launches Personalized Engraving Service for the First Time in Israel Pandora is revolutionizing its jewelry experience in Israel with the launch of its

The Italian fashion house Valentino was founded in Rome in 1959 by the master designer Valentino Garavani, who established his iconic atelier on Via Condotti,

When Fashion Meets Vision: SHALDAG Group’s Winter 2024-25 Collection SHALDAG Group is the exclusive importer and distributor of luxury eyewear brands such as HENRY JULIEN,

Style Meets Uncompromising Comfort for BIRKENSTOCK at Original’s The Fall-Winter collection from BIRKENSTOCK has everything you need for the coming season, offering both unparalleled comfort

The Spanish sneaker brand HOFF unveils a capsule collection for men, reimagining the iconic sneakers from its CITY series. This collection pays homage to the

The collaboration between PUMA and American rapper A$AP Rocky has officially arrived in Israel. A$AP Rocky, recently appointed as PUMA’s Art Director for Motorsports, brings

Pandora embraces the fresh energy of the end of the year by launching new jewelry collections focused on its signature Moments collection alongside the Timeless

Last December, the fashionable sports brand Puma announced the renewal of the collaboration with Rihanna, alongside the ongoing collaboration with the beauty brand owned by

Bolle Unveils Sporty Summer Collection: A Fusion of Style, Quality, and Advanced Technology French sunglasses brand Bolle has launched its latest sporty summer collection, a

Puma brings back one of the iconic designs from the archive and relaunches it with a modern fashion interpretation. PUMA Revives Iconic Speedcat Model with

Delta, a renowned name in the world of athletic wear, has just launched its latest innovation, the D-ACTIVE underwear line (“Matchtonim”). This new collection is

SHALDAG group, the exclusive importer and marketer of the most prestigious brands in the world in the field of sunglasses, launches its summer 2024 collection

The fashionable sports giant joins the Spanish fashion brand and launches a limited edition capsule collection. Puma’s design heritage meets Palomo’s unique style, with some

The international and veteran brand BIRKENSTOCK has been specializing in shoe production for years and the classic flip-flops have long since become iconic and trendy.