After a successful collaboration last November, another new collection for Style-River will be launched, designed by “Trendologist” and fashion blogger Shani Feder.

Shani Feder is a leading trend researcher and content creator in the field of trends, Feder studied at FIT in New York and worked for the fashion brand “Elie Tahari” and the trend forecasting company “Fashion Snoop”. She brings an international flair to Israel and expands this knowledge to her 22.9K followers every day.

The collaboration is based on accessing trendy and fashionable items at affordable prices. Along with Trendy Items, Feder always brings temporary items that will always be right and guides her community of followers on how to incorporate the items into a relevant and contemporary wardrobe.

The collection tells a story about freedom, independence, and female empowerment but does not ignore what has happened all over the world in the last year, so the selected prints were black and white dots alongside flowers, symbolizing the prosperity and victory of positivity and flowing and colorful fabrics of warm colors. The collection has 9 clothing items and 2 pairs of shoes that have been carefully selected in order to maintain a unique capsule collection in a limited edition that cannot be obtained and seen anywhere else.

Golan Friedman, VP of Marketing and Creative at ONE PROJECT: “Shani is a pioneer in her field in the local landscape, she has a captivating sensitivity to the needs and desires of real women and a fashionable and precise eye. These elements blend with the values ​​of ONE PROJECT and the fashionable approach of STYLE RIVER. “

Harel Sharon
Editor in Chief
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