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AZ FACTORY | Alber Elbaz

In particularly exciting news: The “Free To” collection by AZ FACTORY, designed by Alber Elbaz. the most successful Israeli designer in the world arrives in Israel and will be sold at Factory 54. In the shadow of the grief left by his early passing, this collection manages to reflect the colorful and optimistic figure of the designer and presents a refreshing message of love and hope.

Elbaz made his big break as a world-renowned and respected designer during his work at the French fashion house Lanvin, when he managed to turn the brands’ drowsy and outdated form into a global success story. His talent was immortalized by creating timeless designs that celebrate femininity and optimism along with uncompromising quality. Elbaz used to repeat in every interview his love and appreciation for women, and state his desire to design items that would serve them in the most comfortable and practical way possible.

His designs have always included bright colors and textures and accentuating curves through flirty peplum cuts and surprising bell skirts alongside dominant suspenders and sleeves. However, the designer has always made sure to close comfortable zippers and use comfortable and quality fabrics, because he believed that women who build families and careers need smart and practical fashion and that the clothes should serve them and not the other way around.

The latest collection that the designer managed to work on, is presented in a couture-athletic style and manages to contain all the messages that Alber Elbaz sought to convey in his work throughout his impressive career – comfort, boldness, playfulness, humor, quality, sustainability, escapism, hope and values ​​like equal rights and free love.

Here you’ll find colorful colors, with decorations using shiny satin ribbons, and optimistic captions on the clothes like Hope, Love, Kiss, Hug, and more. The items are made of pleasant organic cotton fabrics and designed in sporty and comfortable oversized cuts.

Price range: 790-3,190 NIS

The collection will be sold on July 28 at the Factory 54 store in the Ramat Aviv mall, Amor Boutique in the State Square, and on the Factory54.co.il website.

Harel Sharon
Editor in Chief
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