SHALDAG’s Summer 2024

SHALDAG group, the exclusive importer and marketer of the most prestigious brands in the world in the field of sunglasses, launches its summer 2024 collection

In a bold move to redefine luxury eyewear, the SHALDAG Group has unveiled its latest collection of sophisticated sunglasses, featuring designs that seamlessly blend high fashion with superior quality. Representing contemporary designers and boutique brands, SHALDAG continues to be at the forefront of the luxury eyewear market, offering products that are both stylish and durable.

Eyal Shani, CEO and owner of the SHALDAG Group, emphasized the brand’s commitment to excellence during the launch event. “We bring to the Israeli market sunglasses from contemporary designers and boutique brands from the world’s leading brands that are identified with unique designs and have a personal stamp. We believe that glasses are more than a fashion accessory. They are a tool of personal expression, which helps to define the unique style of each and every one,” Shani stated. He highlighted the meticulous selection process for their eyewear brands, ensuring no compromise on quality and durability, with each pair handcrafted to meet the highest international standards.

Sunglasses have evolved beyond mere functionality, becoming an indispensable part of our personal style. Recognizing this, the SHALDAG Group is dedicated to introducing the latest and most fashionable collections from the global stage to the Israeli market. The 2024 collection is a testament to this commitment, showcasing contemporary designs that set a new standard in fashion and quality. The season is rich with diverse trends, offering colorful models for both men and women, while classic designs receive refreshing updates.

Leading Trends for Summer 2024

  1. Big and Bold Frames: This summer sees a surge in popularity for thick, oversized frames made from acetate, available in a variety of vibrant colors. These dramatic frames provide a sophisticated look suitable for both women and men.
  2. Monochromatic and High Contrast Frames: Monochromatic frames, where the frame and lens color match perfectly, offer a clean, uniform look. In contrast, high contrast frames, featuring different colors for the frame and lens (such as a red frame with blue lenses), create a bold fashion statement characterized by creativity and uniqueness.
  3. Frameless Minimalist Screw Frames: These frames are designed with clean lines and thin structures, often featuring special diamond or hexagonal lens cuts. They are lightweight and almost imperceptible when worn, providing a luxurious and minimalist aesthetic.
  4. Mask Models: Inspired by sports eyewear, the mask trend is gaining traction in the fashion world. These models offer both eye protection and a dramatic, unique look, making them a standout choice for those looking to make a bold fashion statement.

The SHALDAG Group’s summer 2024 collection not only captures the essence of current fashion trends but also ensures the highest standards of quality and craftsmanship. By bringing these innovative designs to the Israeli market, SHALDAG continues to solidify its position as a leader in the luxury eyewear industry.

Harel Sharon
Editor in Chief
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