MC. Meital Carmeli

Introducing MC: A Fusion of Sentiment and Style

In the heart of fashion, there exists a unique narrative that transcends trends and instead, weaves a tale of personal expression and timeless elegance. Meet MC, by Meital Carmeli, the brainchild of a visionary whose journey from law to haute couture speaks volumes about the power of passion and the pursuit of sartorial excellence.

“I never studied fashion, but I always had the desire to express myself through clothes,” reflects the enigmatic founder of MC. With an innate eye for style and an insatiable appetite for creativity, this designer’s journey began not in ateliers, but in the vast expanse of her imagination.

Drawing inspiration from an eclectic array of influences – from the cinematic glamour of old Hollywood to the rugged charm of Scandinavian aesthetics – MC’s aesthetic is a testament to the beauty found in diversity. “Everything comes from some kind of gut feeling,” she muses, “a combination of everything I love, an idea about a lifestyle and our ability to live it through clothes.”

Indeed, MC’s designs embody a sense of nostalgia and refinement, reimagining classic silhouettes with a contemporary twist. From handmade “half gloves” inspired by vintage cinema to meticulously crafted ensembles that exude understated luxury, each piece is a testament to the designer’s unwavering commitment to quality and innovation.

Central to the ethos of MC is a reverence for tradition and craftsmanship. “The fabric selection stage is one of the cornerstones of the process,” explains the designer. “A large part of our fabrics go through complex processes that distinguish them in touch and color.” It’s this meticulous attention to detail that sets MC apart, ensuring that every garment is imbued with a sense of artistry and distinction.

Yet, beyond the realm of fashion, MC’s creations are a celebration of identity and self-expression. “I relate to clothes in a sentimental way,” she reveals. “How they make me feel, the images they conjure up in me, the mood, women as characters in my plot.” Through her designs, MC seeks to empower individuals to embrace their unique style and embody self-confidence.

For MC, fashion is not merely about trends, but about enduring values and the beauty of cultural heritage. “I find beauty in every aspect of Israeli culture since its inception,” she affirms. From the pioneering spirit of the nation’s founders to the vibrant tapestry of its diverse communities, each collection pays homage to the rich tapestry of Israeli identity.

In the world of MC, every garment tells a story – of passion, of elegance, and of the boundless possibilities of self-expression. As the designer herself aptly sums it up, “Choosing clothes becomes an experience, and I, as a designer, not only of a shirt or jacket but as a fashion house, enjoy seeing the customers experience it over and over again.” With MC, the journey of style is as captivating as the destination itself.

MC Mittal Carmeli, studio Rehov Hanaviim 53 Ramat Hasharon



Studio phone: 054-7637053

price range:
Prices: Shirts: from NIS 550
Pants: from 1250 NIS
Skirts: from 1250 NIS
Dresses: from 1800 NIS
Jackets: from 1290 NIS
Jeans: from 2850 NIS

Harel Sharon
Editor in Chief
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