PUMA’s sought-after PALERMO shoes

PUMA is opening a pop-up store in the Ramat Aviv Mall in honor of the holiday with a new color edition of the iconic PALERMO sneakers, the hottest in the world.

Puma’s Palermo shoes were originally designed as a tribute to European capitals and quickly became a sought-after shoe in the soccer fan scene and among fashionistas. In its current version, when it is already in its iconic status, it lands this season in classic colors alongside surprising and refreshing color combinations for the summer.

The surprising and captivating colors of Palermo shoes were inspired by the fruit stalls of Palermo, the capital of the island of Sicily in Italy. Palermo is one of the most sensual cities in the world, known for its never-ending energy, picturesque landscapes, inspiring lifestyle and youthful vibe alongside its rich history. The colors, aromas and tastes, along with the atmosphere associated with this beautiful region in the summer season, are expressed in vibrant color combinations, alongside timeless color combinations based on a classic and calm palette.

Among the color combinations that await you in the new spring-summer 2024 collection: pink/green, mint green/pink, green/orange, pastel pink/pastel orange, blue/white, black/white, beige/white, white/green, brown/ falcon’.

The pop-up is located on the entrance floor of the Ramat Aviv mall, and will operate from April 1-11. All customers are invited to enjoy a laser engraving station that gives the ring of initials on the shoe in a customized way. The position will operate on the following days: Thursday 4.4 between the hours of 12:00 and 17:00, Friday 5.4 between the hours of 10:00 and 15:00, Thursday 11.4 between the hours of 12:00 and 17:00.

Price range: NIS 450-599 / Size range: 36-46

PALERMO shoes are available for purchase at the pop-up and also in the PUMA flagship stores in the Ramat Aviv Mall, in the Tel Aviv Port and on the website FACTORY54.CO.IL

Harel Sharon
Editor in Chief
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