Fashion designer Elle Sasson was born in New York and grew up in Tel Aviv, in the home of textile manufacturers and designers. As a little girl, she researched and toured factories around the world, and developed a passion for aesthetics, design, and fashion.

After graduating in fashion design from Shenkar, she lived in New York, Hong Kong, and London, and established a brand bearing her name in 2014.

The ELLE SASSON brand was born out of thinking about the modern, elegant, effortless and self-confident woman. The collection for the summer season 2021 presents feminine cuts in a timeless style, and includes timeless items that will accompany you without definition, whether you are at home, at work or on vacation.

“When I created this collection I was thinking about women and the idea of ​​femininity, it’s an idea that is TIMELESS, and so is the collection. My clothes have no season or time, I want women to feel that these are clothes they can wear anytime, anywhere.”

The collection includes loose-fitting shirts, buttoned oversized shirts, tank tops, wrap skirts, and pants alongside kimono items sold exclusively at Factory 54. The items are designed in light cuts and a summer “Tai-dai” look in green and yellow and pastel shades. The items in the collection are made of quality fabrics such as 100% fine silk. The whole process of dyeing the fabrics is done by hand with precise attention to the smallest details.

Price range: 1190-3790 NIS

The collection is available for purchase at the Factory 54 online store: www.factory54.co.il And the Factory 54 store, Ramat Aviv Mall.

Harel Sharon
Editor in Chief
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