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CONSouthern California-born lifestyle brand UGG® launches its Fall-Winter 2025 campaign with an all-star cast including Central Cee, Jeremy Scott, Elsa Hosk, and UGG® founder Brian Smith, among others. Titled “Iconic From the First Step”, the global campaign honors the brand’s creative spirit and communal identity through the theme “Iconic Design, Created Together.”
Featuring leading figures from fashion, music, film, and sport, the campaign explores the deep connection between collaboration and community, core values at the heart of the UGG® legacy. It traces the brand’s journey from the shores of Venice Beach, California, to the runways of Paris, breathing life into UGG®’s universal feeling: to feel good, inside and out.
According to Anne Spangenberg, President of UGG®:
“‘Iconic From the First Step’ is a celebration of our journey as a brand and the incredible people who’ve joined us along the way. Since 1979, we’ve helped our community feel comfortable expressing themselves from the inside out. And we haven’t done it alone. Every person who wears UGG® contributes to this legacy. It’s a collective effort—and a shared celebration. We’re deeply grateful for every opportunity our community has chosen to show up for us, and we’re excited to continue showing up for them in return.”
Directed by Gia Coppola and styled by Jorden Bickham, the campaign highlights three chapters of the UGG® ethos: Iconic Design, Iconic Style, and Iconic Feel. With its signature twin-needle stitching and sunburst logo, the brand’s unmistakable aesthetic is reimagined across a new generation of styles that blend premium materials with bold personality and durable structure.
The FW25 lineup features both new silhouettes and beloved classics, including:
- Classic Ultra Mini – as seen on Sarah Jessica Parker, Stefon Diggs, and Central Cee
- Tasman – as worn by Stefon Diggs and Alton Mason
- Classic Ultra Mini Platform – spotted on Sarah Jessica Parker, Lil Cherry, and Rina Sawayama
- Tazz – styled on Elsa Hosk
- Classic Short – modeled by Brian Smith and Jeremy Scott
- Lowmel – seen on Leah Dou
- Classic Micro and Classic Mini Dipper – both worn by Elsa Hosk
The collection is available at Original’s retail stores across Israel and online at originals.co.il.
Prices range between ₪449 and ₪1,000, with available sizes from EU 36–42 for women and EU 41–46 for men.
