Tommy Jeans line – Spring 2024

Tommy Hilfiger launches new campaign for the Tommy Jeans line for the Spring 2024

The new collection of TOMMY JEANS line for the spring 2024 season emphasizes the stylish heritage of the American fashion house Tommy Hilfiger, as it combines the Americana style, the preppy look, college and West Coast culture, along with sporty influences and elements from the street world. As usual, red, white and blue, the colors of the US flag, are used.

The collection presents timeless pieces with a look of quiet luxury, designed in clean cuts with modern touches. The items fit together harmoniously, making up a perfect everyday wardrobe for women and men. The new season consists of straight-cut blue jeans, v-neck braids with contrasting stripes, and collared button-down shirts that match the jeans and are worn under the knits – thus making them one of the all-time favorite and classic looks. The new t-shirts come with a refined logo and go well with a bomber-style jacket in the American college look, or with a classic denim jacket which is a key item in the spring wardrobe. Another striking look consists of a mini-length white denim skirt combined with a striped crocheted tank top.

The new campaign is led by the 21-year-old British model Mia Regan, in a series of photographs presented through a lens adapted to the language of GEN Z. Mia is a YouTuber and content creator with 650 thousand followers on Instagram and 330 thousand followers on TikTok, who maintains a photogenic relationship with Romeo Beckham, Jr. of the hottest power-couple in the fashion world.

Price range: 149 NIS – 1099 NIS

The new collection is now in the brand’s flagship stores
and on the website FACTORY54.CO.IL

Harel Sharon
Editor in Chief
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