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SHALDAG Group, the exclusive importer and distributor of the world’s leading luxury brands, has secured the exclusive rights to market the French eyewear label BALI EYEWARE in Israel, marking the debut of the brand’s new FW26 collection.
Upon receiving the franchise, Eyal Shani, CEO and owner of SHALDAG Group, remarked: “Securing the BALI EYEWEAR franchise is a natural extension of our strategy to bring the Israeli consumer brands defined by distinct design DNA, uncompromising craftsmanship, and a modern European spirit. This is a label made for those who appreciate minimalist, clean and precise style, and we are proud to introduce the new winter collection to the Israeli market.”
As one of Israel’s leading premium eyewear groups, SHALDAG celebrates this strategic move, introducing a fresh, understated and deeply character-driven aesthetic into the local optical landscape. Born in Paris, BALI EYEWEAR embodies a refined visual language: modern, pure and effortlessly expressive. The brand offers an aesthetic alternative for those who seek eyewear with a fashion-forward presence that never feels overworked. Its inspirations stem from freedom, boundless creativity and a distinctly European minimalism. Each frame is designed and registered in the Parisian studio, crafted with meticulous precision and premium materials.
To mark the brand’s arrival in Israel, SHALDAG unveils the FW26 Winter Collection, positioning eyewear as a statement accessory that brings presence, individuality and a sharply defined sense of style to every look. The collection balances high-grade acetate frames, lightweight metal silhouettes and a curated play of textures and tones that lend every model a clear personality. It includes both sunglasses and optical frames for women and men, offering a broad spectrum of shapes and contemporary expressions.
The FW26 lineup features refined acetate constructions with crisp cuts and elevated finishing; ultra-light metal models with an elegant, effortless aesthetic; modern geometric silhouettes alongside soft, reimagined classics; expressive combinations of textures and colors; and a commitment to comfort, durability and ergonomic design, all wrapped in authentic Parisian chic. The palette ranges from natural and understated to seasonless shades that complement any wardrobe.
Prices in Israel range from 1,200 to 1,398 NIS, and the collection is available at select premium optical retailers.
