Streetwear Meets Rock Legend in a Collaboration That Redefines Cool
“Represent”, the Manchester-born streetwear brand founded by brothers George and Michael Heaton a decade ago, has quickly become a global phenomenon. What started as a personal project creating T-shirts and sweatshirts for themselves and close friends has evolved into a trailblazing brand. Rooted in skate culture, metal aesthetics, and post-industrial vibes, Represent delivers rebellious, unisex designs with a strong commitment to sustainability and exceptional quality. Their collections are crafted in the same factories as luxury powerhouses like Dior and Prada, elevating streetwear into a league of its own.
Following high-profile collaborations with cultural icons like Oasis, Mötley Crüe, and Megadeth, Represent takes the next bold step with an exclusive collection honoring Metallica. Formed in Los Angeles in 1981, Metallica remains one of the most iconic bands in music history, and this capsule collection pays homage to their unparalleled legacy.
The Metallica capsule features an array of T-shirts, sweatshirts, jeans, denim jackets, jogger shorts, and accessories. Designed in classic rock and metal tones of black and gray, the pieces showcase original prints created specifically for this collaboration. Each item is a wearable statement, offering fans both style and a slice of music history.
These limited-edition pieces are expected to sell out quickly and will undoubtedly become coveted collector’s items.
Price Range
Accessories: 189–379 ₪
Apparel: 579–4,990 ₪
Where to Buy
The collection is available at FIVE POINT FOUR, located at David Elazar 27, Sarona Complex, Tel Aviv, and online at FACTORY54.CO.IL