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Israel’s top stylist, Itay Bezaleli, is opening a unique exhibition spotlighting some of the most memorable costumes in Israeli pop culture. Titled “Perwoll X Itay Bezaleli – The Greatest Moments in Israeli Pop Fashion,” the event will take place at Azrieli Sarona’s ADA Gallery in Tel Aviv from January 14–19.
The exhibition will feature legendary looks worn by stars like Noa Kirel, Netta Barzilai, Nadav Guedj, and Static, showcasing Bezaleli’s work on high-profile stages such as Eurovision. Each piece tells a story of creativity and cultural impact, celebrating the evolution of Israeli pop through fashion.
This collaboration marks the Israeli launch of Perwoll, the global brand known for its innovative laundry formulas that renew and preserve clothing. Together, Perwoll and Bezaleli highlight the connection between quality fashion and garment care, emphasizing the importance of maintaining iconic pieces for years to come.
The exhibition, free and open to the public, offers an exciting opportunity to step behind the scenes of Israel’s pop culture and explore the artistry of costume design.
Details
- Dates: January 14–19, 2024
- Hours: Tuesday–Saturday: 12:00–20:00 | Friday: 9:00–14:00
- Location: Azrieli Sarona, Gallery Space, 2nd Floor – Menachem Begin 121, Tel Aviv
- Admission: Free
Itay Bezaleli, who came to Israel especially to create the exhibition, commented on the collaboration:
“Each item displayed in the exhibition carries a unique story and an unforgettable memory. It was important to me to create a connection that speaks to the nurturing and preservation of fashion pieces over time, and that is exactly what the Perwoll brand brings with it. I am excited to share this journey with the general public.”
Ruth Solar, VP of Marketing for Henkel-Sod, commented on the brand’s launch in Israel and the connection to the exhibition:
“Perwoll enters the Israeli market, promising to innovate, nurture, and preserve the clothes we love most. The collaboration with Itay Bezaleli, who leads innovation and creativity in the fashion world, emphasizes the added value of the brand and shows how we can preserve what is important to us – both in appearance and feel.”
