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SHALDAG Group, Israel’s exclusive distributor of top-tier luxury brands, has secured the exclusive license for PRESS Eyewear and is launching the Spring 2025 PUNKS COLLECTION—a fashion tribute to the rebellious spirit of post-punk culture.
Founded by renowned designer Jeff Press, PRESS Eyewear merges high-end craftsmanship with edgy, rock ‘n’ roll aesthetics. The PUNKS COLLECTION offers square, sharp-edged frames with rounded transitions, featuring PRESS Global Fit technology for a perfect facial fit.
Handcrafted in Japan from premium bio-acetate by Mazzucchelli, these sustainable, durable frames are accented with luxury pyramid details, triple-core reinforcement, and ultra-durable 7-barrel hinges.
The collection features Zeiss LightPro semi-polarized lenses with an anti-reflective inner coating, delivering crystal-clear vision and an elevated eyewear experience.
A veteran of luxury eyewear, Jeff Press began his career at Robert Marc NYC before becoming Chief Designer at Morgenthal Frederics and later Creative Director at Luxury Optical Holdings. In Spring 2024, he launched PRESS Eyewear, quickly becoming a favorite in high-end optical boutiques worldwide.
With a history of collaborations with Rag & Bone, Oscar de la Renta, Monse, and Rosie Assoulin, his designs combine fashion-forward aesthetics with optical precision.
📍 Available at select high-end optical retailers in Israel
💰 Price range: 2,400-3,000 ₪
