MATSUDA’s New Collection Blurs the Line Between Precision Engineering and Art

SHALDAG EYEWEAR, the exclusive importer and distributor of luxury eyewear brands in Israel, presents the new Fall-Winter collection by Japanese high-end label MATSUDA, titled Tableau Vivant. The collection continues the brand’s storied tradition of meticulous craftsmanship, merging old-world artistry with innovative technology in a way that feels both poetic and boldly modern.

Tableau Vivant introduces geometric silhouettes sculpted with exceptional precision, fused with the refined warmth of hand-finished materials. Each frame is handcrafted in Japan by master artisans, using aged Japanese acetate and intricately polished titanium, materials chosen not just for their quality but for the quiet sophistication they evoke. This fusion of form and material results in eyewear that is not only luxurious but deeply expressive.

A standout in the collection is the M2072, a contemporary interpretation of a geometric frame that perfectly captures MATSUDA’s core philosophy, balancing strength and subtlety, innovation and elegance.

Founded in Tokyo in 1967 by Mitsuhiro Matsuda, the brand is renowned for pioneering a distinctive fusion of fashion and craftsmanship. Every pair of MATSUDA glasses is produced in Sabae, Japan, the global capital of eyewear, where generations of artisans continue to uphold the highest standards of precision and quality.

The Tableau Vivant collection is now available at select premium optical boutiques across Israel, with prices ranging from 3,800 to 4,100 ILS.