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CONIsraeli talents Bar Brimer and Tomer Cohen invited for VIP experience at the prestigious tennis tournament
The iconic French fashion house LACOSTE, official sponsor of the Roland-Garros tournament, is celebrating the world-renowned tennis event currently taking place in Paris with a special VIP initiative. Rising Israeli stars, Bar Brimer and Tomer Cohen, were invited by the international brand and Factory 54 to enjoy exclusive access and front-row seats to the legendary tournament.
Founded by tennis legend René Lacoste, the LACOSTE brand has been closely tied to Roland-Garros since 1927 – the year Lacoste won the Davis Cup in the U.S. and brought the celebrated tournament back to French soil. In 1928, he and his teammates secured another Davis Cup victory, cementing the bond between the brand and the famed stadium that bears witness to tennis history year after year.
Thanks to this heritage, tennis has become a powerful source of inspiration in the world of fashion. Designers continue to draw from the sport’s aesthetics, tennis courts have become backdrops for iconic photo shoots, and professional players serve as fashion icons for a new generation.
A Fashionable Serve
During their stay in Paris, Bar Brimer and Tomer Cohen were photographed by renowned fashion photographer Asaf Liberfreund in a special editorial highlighting LACOSTE’s menswear icons and selected pieces from the Summer 2025 collection.
The editorial showcases the brand’s signature elegance with pieces such as:
- The iconic polo shirt in fresh seasonal colors
- Tailored shorts
- Lightweight sport-chic jackets
- Linen and denim button-downs
- Knits, hats, and sneakers
The collection as a whole reflects the effortless, timeless appeal that has defined LACOSTE for generations.
Sport Meets Street
The choice of Bar Brimer and Tomer Cohen – two of Israel’s standout modeling talents – captures the essence of LACOSTE today: a blend of athletic heritage and contemporary urban sophistication. With their natural presence, laid-back charm, and personal style, the duo embodies the fusion of classic and modern – both on and off the court.
