The Crazy-Line group enters the field of home design and is due to establish “HAPPY LEMON”, a national chain of 30 branches for home design products and gifts with an investment of tens of millions of shekels that are imported from China and Europe.
By the end of 2021, the chain will invest about 3 million NIS in the establishment of three stores, the first to be established in the Ayalon Mall and the second in the Azrieli Mall in Givatayim.
The chain will open 10 stores by the end of 2022 with an investment of about 20 million NIS.
The Levin family (the owners of the Crazy Line fashion group) launches this new HAPPY LEMON chain in order to expand its business and enter a new product category that is growing rapidly. The chain caters to a diverse audience and offers designed items for the home, kitchen, bathroom, gadgets, leisure and party accessories, art kits, fashion accessories, children’s products, and more.
According to Eran Levin of the HAPPY LEMON group: “We’ve decided to enter a new category that is growing in Israel and around the world, that will also be reflected in the price. There is no reason why cool design stores should only be in Europe. We have no doubt that the Israeli public will be enthusiastic about what we bring to market.”
The first store will open in August in the Ayalon Mall, which is 100 square meters in size and with an investment of about NIS 1 million. The chain is characterized by a unique design concept for the sale of lifestyle products from a variety of categories that are constantly renewed and with an emphasis on unique and trendy design. The products will be offered in an accessible and convenient price range between 5-99 NIS.