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The return of Dudi Balsar
Factory 54 unveils its Fall-Winter 2025 fashion story starring Dudi Balsar, drawing inspiration from the iconic male figures who defined 20th-century Hollywood. It is a tribute to an era in which leading men shaped not only the silver screen but the collective imagination, a time when style was a narrative in itself.
The campaign channels that legacy: the polished studio gentlemen, the magnetic anti heroes who challenged conventions, and the quiet authority embodied by the stars of Hollywood’s Golden Age. Through this lens, Factory 54 reframes timeless menswear codes for the modern moment, creating a dialogue between classic masculinity and contemporary refinement.
At the center stands Dudi Balsar, one of Israel’s most recognizable models, now a businessman and innovation leader. In recent years, Balsar has expanded his work into public and entrepreneurial spheres, investing in water tech, environmental solutions, and critical infrastructure, while supporting emerging Israeli founders and startups. His presence in the campaign carries that duality of worlds, the polished and the purposeful.
The imagery captures a masculine elegance that feels both grounded and elevated, a balance of strength and softness, restraint and confidence. Iconic pieces rendered in classic silhouettes and monochromatic palettes from the world’s leading houses, such as DOLCE&GABBANA, BRUNELLO CUCINELLI, GIVENCHY, BURBERRY, POLO RALPH LAUREN, and more, come together to portray a man who knows himself, yet is not afraid to shift, explore, and refine his expression. Minimal in appearance, rich in presence.
From the quiet luxury of a cashmere sweater to the sharp poise of a tailored suit, each frame creates a rhythm of shadows, textures, and unspoken moments. Together they form a portrait of a new elegance, one that does not shout, but resonates. A presence that is subtle, assured, and unmistakably bold.
