Boss launches coveted collaboration with beloved and well-known American sports brand RUSSELL ATHLETICS. The unique collaboration combines the art of tailoring and elite sewing identified with Boss, and the sporting aesthetics and heritage of Russell Athletics to create a line full of style.
The joint collection includes unisex items with an oversized look and colors of shades of blue, white, gray, and pink while logo games of the two brands adorn the items and make them unique and desirable. The looks were photographed on a basketball court with a vintage scent and they feature some of the most prominent items in this collection such as a gray hooded sweatshirt with a shared logo, a branded blue T-shirt, and minimalist off-white sneakers.
“By drawing inspiration from the archives of both brands and exploring the creativity hidden in tailoring and sportswear, we have created a collection that suits the new generation” – Ricardo Arenda, Vice President Russell Athletics.
A branded basketball ball created especially for this capsule will be given as a gift to customers who will purchase for a thousand shekels or more from the collection.
Price range: 79-2,349 NIS
The collection will be available for purchase at the BOSS flagship store in Ramat Aviv, BOSS TLV Mall and Factory 54 website. www.factory54.co.il
FACTORY54 BOSS X RUSSELL ATHLETIC (PHOTO PR)