Alexandra Saada is in the process of completing her fourth year at European Business School in Paris. It wasn’t until she visited Israel abroad for five months when she joined Con Art and the team in February 2016. It was her first real experience in the Fashion and Art industries, a world in which she has always been drawn to. Alex and Sharon immediately connected which gave Alex the inspiration she needed to spread fashion and the world of Con Art across Israel. The Con Artist concept captivated her, as she understood that it completely breaks the code of the Fashion industry. Fashion is supposed to be a closed world, where nobody has pity for anyone. However, with Con Art, you can be who you are without pretending.