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LACOSTE Summer 2026: The Legacy of the Polo Shirt
Nearly a century after René Lacoste transformed the tennis uniform, Lacoste presents its Summer 2026 collection with the iconic polo shirt at its center, reaffirming its role as a timeless symbol connecting sport, fashion and lifestyle.
At the heart of the season stands the polo in refreshed summer interpretations, from the classic L.12.12 model to lightweight linen versions and minimalist tone-on-tone logo styles, demonstrating how the silhouette evolves while maintaining its identity. The palette draws on a refined Riviera mood with sky blue, crisp white, navy, sand tones and vibrant accents alongside the signature Lacoste green.
Leading the campaign are Omer Dror and Naomi Barda, whose natural presence reflects the balance between relaxed elegance and contemporary styling that defines the collection. Clean silhouettes combine with tailored shorts, tennis skirts and lightweight trousers, positioning the polo as a versatile piece suited from city mornings to coastal evenings.
The campaign imagery, inspired by a classic Riviera holiday in a softer modern interpretation, translates sun, sea and movement into a visual language that feels effortless yet precise, reinforcing Lacoste’s signature values of clarity, simplicity and freedom.
Alongside the polo, the collection expands its swimwear offering, including women’s swimwear presented in Israel for the first time, extending the brand’s minimalist sport-elegant aesthetic into a complete summer lifestyle wardrobe.
The collection is available in flagship stores and online, with prices ranging between 319 ILS and 699 ILS.
BIRKENSTOCK Introduces the RAFFIA Collection for Summer 2026
Birkenstock launches its Summer 2026 RAFFIA collection in Israel through Original’s, presenting a refined seasonal interpretation of its iconic silhouettes through the lens of natural materials and contemporary styling. Woven raffia, combined with oversized signature buckles, introduces a fresh summer texture that balances heritage craftsmanship with a modern fashion perspective.
At the center of the collection are two of the brand’s most recognizable models, Arizona Birkenstock sandal and Madrid Birkenstock sandal, reimagined in lightweight braided raffia that enhances visual depth while maintaining the comfort associated with the original anatomical footbed. The result is a sandal that feels both relaxed and elevated, naturally aligned with the season’s emphasis on authenticity and organic materials.
Originally developed in the 1960s by Karl Birkenstock, the Madrid model introduced the concept of natural walking through its minimalist one strap structure and deep footbed construction, long before unisex footwear became widely accepted in fashion. The Arizona model, launched in 1973, quickly moved from specialist retail to global recognition, evolving from a counterculture favorite into a lasting fashion staple that continues to define the brand’s identity.
Produced in Germany and rooted in a shoemaking tradition dating back to 1774, Birkenstock continues to position functionality, material quality and biomechanical support at the core of its design philosophy, reinforcing its status as a timeless lifestyle brand.
The RAFFIA collection is available at Original’s stores, Birkenstock mono brand locations and online, in sizes 36 to 41, with prices ranging between 999.9 ILS and 1249.9 ILS.
BALR Introduces the A LA CABANE Summer 2026 Drop in Israel
BALR presents its Summer 2026 drop, A LA CABANE, now arriving in Israel through Factory 54, reinforcing the brand’s position within the athlet luxe space through a relaxed resort-inspired interpretation of contemporary European summer style.
Drawing inspiration from coastal escapes and the atmosphere of Cuba, the collection focuses on versatility and ease, combining lightweight linen, cotton and breathable textures designed for movement between holiday settings and everyday urban life. A restrained palette of white, beige, light blue and black is balanced with precise graphic accents, visible stitching and minimalist logo details that reflect BALR’s clean aesthetic language.
Silhouettes range from relaxed shorts and oversized T-shirts to lightweight button-downs and knitted polos, alongside coordinated linen sets worn open over swimwear or styled as full resort looks. Swimwear plays a central role in the drop, appearing in both refined solid tones and classic European-inspired patterns, integrated as part of complete summer outfits rather than standalone pieces.
The campaign, photographed in a private villa with a pool, highlights natural light, fabric movement, and tactile textures, reinforcing the collection’s emphasis on freedom, comfort, and understated confidence.
The collection is available at BALR stores in Ramat Aviv Mall and Mamilla Mall, Jerusalem, selected Factory 54 locations and online at factory54.co.il, with prices ranging between 299 ILS and 699 ILS.
