BOLLÉ Launches Custom RX Sports Eyewear Collection

Now available in Israel, SEE MORE OPTIC from SHALDAG EYEWEAR proudly introduces the new RX Collection from BOLLÉ – the iconic French sports eyewear brand known for blending high-performance optics with modern, athletic design.

This Summer of 2025 launch brings to local athletes and adventurers a prescription-ready sports eyewear line crafted for those who refuse to compromise on clarity, comfort, or style.

BOLLÉ’s RX models are engineered for individuals who demand precision vision even in the most extreme environments. With frames designed for movement, speed, and ergonomic fit, the collection is a perfect match for cyclists, runners, surfers, hikers, and outdoor enthusiasts who rely on uncompromising visual performance.

The collection features ultra-wide fields of view thanks to high-wrap Base 8 lenses, frames that contour perfectly to the face for lasting comfort, and cutting-edge prescription printing technology that ensures visual sharpness even during dynamic, high-impact activity. Marrying sleek sporty aesthetics with technical excellence, these eyewear models deliver both function and flair.

Price points for sun frames range from ₪550 to ₪1200, with the option to add customized prescription lenses tailored to each user’s needs.

BOLLÉ, a French brand with a global reputation, continues to lead in sports optics by pushing the boundaries of innovation and design. With the RX Collection, it reaffirms its commitment to those who seek performance-ready eyewear with the added benefit of prescription precision. In Israel, the collection is available exclusively through SEE MORE OPTIC, one of the country’s leading distributors of premium optical, fashion, and sports eyewear.

Available now at select top-tier optical retailers throughout Israel.

Harel Sharon
Editor in Chief
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