The New Elegance: BALR Arrives at Factory 54

Dutch lifestyle label BALR unveils its Winter 2025 collection, landing exclusively in Israel at Factory 54. The new season continues to cement BALR’s reputation as a global leader in the premium athleisure space, blending retro inspirations with a refined sporty aesthetic and effortless elegance.

Drawing from the world of classic tennis, 1970s European leisure culture, and retro-modern interior design, the collection showcases a natural color palette, relaxed silhouettes, and rich tactile materials. Each piece reflects meticulous attention to detail, elevated construction, and a minimalist design language.

Highlights from the collection include casual matching sets in soft sand and light brown tones, crafted from knitted textured fabrics; tonal sneakers that combine minimalist design with maximum comfort; baseball caps, bags, and accessories inspired by modern street culture; and luxury lifestyle items with a vintage twist, such as retro-style televisions, sports gear, and old-world design objects.

Shot in an intimate, warm setting, the seasonal campaign draws on the worlds of art, sophistication, and sport, portraying the BALR man as someone of presence, self-awareness, and purpose.

“The collection expresses our vision – athletic spirit, precision, and a rich set of values that resonate with a lifestyle driven by inspiration,” says the brand.

Available now at Factory 54 stores across Israel and online at www.factory54.co.il

Prices range from ₪349 to ₪1290