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A Rare Blend of Heritage, Precision, and Bold Aesthetics
SHALDAG Group, the exclusive importer and distributor of the world’s leading luxury brands, proudly presents the Spring-Summer 2025 sunglasses collection by Serengeti—the iconic eyewear brand renowned for crafting some of the most advanced lenses in the world.
This breathtaking new collection fuses timeless design, cutting-edge technology, and effortless style, offering an elevated visual experience for those who seek to see the world differently.
Where Style Meets Optical Innovation
Since 1982, Serengeti has led the optics world with revolutionary mineral lenses that combine:
- Polarization – to reduce glare and enhance sharpness
- Photochromic Technology – for automatic adjustment to light conditions
- Spectral Control – for vibrant, high-definition, natural color enhancement
These three technologies are seamlessly integrated into a single, ultra-durable mineral lens, handcrafted with precision using the finest materials in the world. This technological breakthrough is the result of a long-standing partnership with Corning, a global optics powerhouse with over 140 years of expertise.
Born to Drive, Loved by Explorers
Originally created to produce the ultimate driving lens, Serengeti quickly became a favorite among professional drivers, globetrotters, athletes, and lifestyle enthusiasts. Its unmatched optical quality ensures a crystal-clear view of the world—wherever your journey takes you.
Eyewear That Tells a Story
Serengeti doesn’t just design sunglasses—it creates experiences. Each frame is a bold design statement, tailored for independent spirits who value both innovation and individuality. The fusion of avant-garde technology, top-tier materials, and exquisite handcraftsmanship turns every pair into a natural extension of the wearer’s identity.
Price Range: ₪1,100 – ₪2,000
Available at: Selected high-end optical boutiques across the country.
Serengeti SS25 – More than eyewear. A vision. A story. A lifestyle.
