HOFF’s Men

The Spanish sneaker brand HOFF unveils a capsule collection for men, reimagining the iconic sneakers from its CITY series.

This collection pays homage to the Olympic tradition, blending it with an artistic exploration of François d’Aguilon’s color theory. The designs are a tribute to the balance between history and innovation, reflecting bold, vibrant colors and creative storytelling.

The campaign further establishes the brand’s identity through a combination of retro aesthetics and a nostalgic atmosphere. This unique approach is complemented by daring color combinations that evoke energy and vitality, making each pair a statement piece.

Where to Shop

The City Primary collection is available online and at HOFF stores.

• Regular Price: 499₪
• November Sale Price: 424.2₪