HOFF CITY STORIES

Commercial

HOFF Spring-Summer 2025: Sneakers with an Urban Soul

The Spanish sneaker brand HOFF unveils its Spring-Summer 2025 collection, blending classic design with modern urban aesthetics. Shot in Los Angeles, the campaign features three creatives: Emily Labowe, Elissa Mielke, and Daniel Dooreck, who share their personal connections to the city.

This season, HOFF reinvents its iconic silhouettes—CITY, CITY MKII, and BIRD—with fresh colors, refined textures, and a perfect balance of retro and modern elements. Expect premium suede finishes, bold yet versatile color palettes, and innovative soles designed for all-day comfort.

✨ BIRD – A sleek, full-suede makeover with a timeless silhouette and vintage sports sole.
🎨 CITY – The brand’s signature model returns in vibrant new colorways and a two-tone sole.
👟 CITY MKII – An elevated version of the CITY, featuring layered textures and a lightweight, cushioned sole for a floating feel.

Directed by Apartamento Studios and Jan Rivera, the campaign was filmed in November 2024, just after the devastating wildfires, highlighting Los Angeles’ resilience and artistic spirit.

🔹 Emily Labowe – Model, designer, and actress, founder of an artistic lingerie brand, shares her love for LA’s contrasts—its energy and hidden tranquility.
🔹 Elissa Mielke – Canadian singer-songwriter, finds LA as a space for self-reflection and creativity.
🔹 Daniel Dooreck – A ceramic artist in East Hollywood, blends traditional techniques with hand-carved illustrations to create functional art pieces.

📍 Available at Azrieli Tel Aviv, Grand Canyon Haifa, Ir Yamim Netanya, and online at thehoffbrand.co.il.

💰 Price Range: