French Sports Eyewear House Bollé Unveils Its Winter 2026 Collection

High-performance sunglasses engineered for ski slopes, outdoor pursuits, and extreme visibility conditions, available at Shaldag Eyewear Group

As ski season approaches, Bollé sharpens its focus on the mountains with the launch of its Winter 2026 collection, a refined lineup of advanced sunglasses for women and men designed to perform flawlessly in demanding alpine environments. Built to tackle blinding snow glare, intense sunlight, and rapidly shifting weather, the collection balances technical excellence with the brand’s unmistakable French design sensibility.

“Bollé’s ski sunglasses are created for skiers who refuse to compromise, neither on performance nor on style,” says Il Shani, CEO and owner of Shaldag Eyewear Group. “The advanced technologies ensure optimal vision even in the harshest conditions and significantly elevate the overall skiing experience.”

Renowned worldwide for optical innovation and durability, Bollé continues to push the category forward. Many models in the Winter 2026 collection feature photochromic lenses that adapt seamlessly to changing light, polarized technology that reduces glare and reflections from snow, and Volt+™ lenses, an AI-driven optical solution engineered to enhance color contrast and visual precision. Full UV protection comes standard, complemented by anti-fog and anti-scratch coatings designed for long days on the slopes.

The result is eyewear that feels as considered as it is capable. Anatomically shaped frames, lightweight construction, and high resistance ensure lasting comfort and stability even during extended use and in challenging terrain. Vision remains sharp and clear, glare is minimized, and performance stays consistent whether carving fresh powder or navigating unpredictable alpine light.

Founded in France in 1888, Bollé has long been a defining name in sports and outdoor eyewear, specializing in products for skiing, extreme sports, and adventure travel. Its legacy is built on wraparound protection, lightweight materials, robust construction, and a modern, functional aesthetic that continues to evolve with technology.

In Israel, the brand is imported exclusively by Seemore Optic, part of the Shaldag Eyewear Group. The Winter 2026 collection is available at leading optical retailers nationwide, with prices ranging from 750 to 1,500 NIS. Branded ski helmets are also available, completing a head-to-toe approach to performance and protection on the mountain.

The collection is available at leading optical stores across the country

Harel Sharon
Editor in Chief
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