CON
CONFitFlop x ROKSANDA: When Comfort Meets High Fashion
Leading comfort footwear brand FitFlop teams up with Serbian designer Roksanda Ilinčić for a groundbreaking Spring-Summer 2025 collection. Blurring the lines between avant-garde fashion and cutting-edge comfort technology, this collaboration proves that style and ease can—and should—go hand in hand.
Inspired by Roksanda’s runway collection, each shoe is a wearable sculpture, meticulously crafted with fluid yet structured silhouettes, bold yet airy designs, and a seamless fusion of architectural precision and ergonomic innovation. The result? Footwear that is as striking as it is comfortable.
About FitFlop:
Founded in 2007 by Marcia Kilgore, FitFlop revolutionized footwear with biomechanical engineering and ergonomic design, ensuring maximum energy return with every step. With over 65 million pairs sold worldwide, FitFlop is available in 73 countries and through over 5,000 stores.
About Roksanda:
Renowned for her sculptural shapes, bold color blocking, and modern femininity, Roksanda Ilinčić brings an artistic vision to fashion. Her designs have earned global acclaim, including Red Carpet Designer of the Year and a place in Business of Fashion’s Top 500 most influential people in fashion.
📍 Available at Factory 54 stores and online at FACTORY54.CO.IL.
💰 Price Range: 779-990 ₪
This collection is a testament to the power of fashion-forward design that doesn’t compromise on comfort.
