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Levi’s® and Beyoncé launch Pool Hall, the second chapter of their REIIMAGINE campaign, celebrating Levi’s heritage and Beyoncé’s transformative artistic vision. The campaign showcases Beyoncé’s effortless take on the timeless denim-on-denim look.
Following the success of Launderette (inspired by a 1985 Levi’s ad), Pool Hall reinterprets an iconic 1991 Levi’s campaign. Directed by Grammy-winner Melina Matsoukas, the new film continues Levi’s legacy, emphasizing denim’s versatility.
Beyoncé stars in a high-stakes snooker match against actor Timothy Olyphant, breaking expectations with confidence. The campaign, created with TBWA\Chiat\Day LA and produced by de la revolución/PRETTYBIRD, highlights Levi’s as a symbol of modern, sophisticated style.
Featured pieces:
Ribcage Wide Leg Jeans
Braided Vest
Spade Trench Coat
Beyoncé:
“Levi’s has always redefined denim in cultural contexts, proving that renewal is at the heart of the brand.”
Kenny Mitchell, Levi’s CMO:
“Pool Hall honors our legacy while pushing new boundaries, allowing fans to express their unique style.”
Pool Hall launches with a global campaign spanning TV, digital, social media, billboards, and experiential activations, inviting fans to reinterpret Levi’s in their own way. Events will take place at Levi’s stores and Factory 54.
🔹 Price Range: 399-499₪
🔹 Available now at Levi’s flagship stores & FACTORY54.CO.IL
