The Art of Being Seen: Ofir Ivgi

Inspired by abstract art and the emotional language of colour, the Israeli designer’s Autumn/Winter 2026–27 collection turned the runway into a celebration of individuality.

There was no shortage of colour at Ofir Ivgi’s runway presentation during Israel Canada Tel Aviv Fashion Week 2026. Bold geometric compositions, contrasting hues and expressive prints defined the designer’s Autumn/Winter 2026–27 collection, aptly titled Hidden Shapes. Yet beyond the striking visuals, it was the people wearing the clothes who gave the show its distinctive character.

Rather than relying exclusively on professional models, Ivgi invited members of his own community to take part, selecting customers and brand followers through an open casting process that attracted hundreds of applicants. The resulting lineup brought together familiar faces, including model Shirley Bouganim and actress Nataly Attiya, alongside individuals with a more personal connection to the label.

It was a fitting approach for a collection concerned with self-expression and the relationship between our inner lives and the way we present ourselves to the world.

Founded in 2017, the Tel Aviv-based label has developed a recognisable aesthetic built around original prints, considered silhouettes and an unapologetic use of colour. This season, Ivgi looked to the expressive possibilities of abstract art, drawing particular inspiration from Swedish painter Hilma af Klint, whose visionary work explored the relationship between geometry, symbolism and spirituality.

The collection also referenced the visual principles of Suprematism, with its emphasis on geometric abstraction and the emotional power of pure form.

Watercolour, coloured pencils and markers were used to develop the original prints, introducing a deliberately handmade quality to compositions that moved between precision and spontaneity. Colour-blocked ensembles, graphic patterns and contrasting shapes reflected Ivgi’s interest in the tension between order and disorder, and between what is immediately visible and what remains concealed.

Rather than treating the garments as decorative canvases, the designer approached them as a means of communicating experiences and emotions that resist easy definition. The interplay of colour, texture and geometry offered a visual language for feelings that might otherwise remain unspoken.

What made the presentation particularly engaging, however, was the decision to place these expressive designs on people of different backgrounds and personal styles. By bringing the brand’s community onto the runway, Ivgi gave the collection a human dimension that extended beyond the clothes themselves.

For a designer whose work explores the freedom of individual expression, it was a reminder that fashion becomes most interesting when it leaves room for the person wearing it.

The OFIR IVGI collection is available through the brand’s boutique at 45 HaShuk Street, Tel Aviv, and online at www.ofirivgi.com.

Harel Sharon
Editor in Chief
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