ASICS Summer 2025: Factory54’s Fashion Editorial Champions the Luxury Sportswear Trend

Commercial

The Japanese sportswear giant ASICS leads the charge in one of today’s most dominant fashion movements—Luxury Sportswear. In a new editorial by Factory54, the brand is showcased not just as a symbol of high-performance and comfort, but also as a key player in the evolving world of streetwear, trend culture, and high-end lifestyle.

From Function to Fashion

ASICS sneakers have become a go-to for fashion insiders, editors, stylists, and influencers, seamlessly pairing with outfits that mix luxury labels with technical sportwear. As the Athluxury trend (where athleisure meets high fashion) continues to take over international runways and city streets, ASICS proves it’s more than a performance brand—it’s a cultural movement.

The Editorial Lineup

Factory54’s Summer 2025 editorial blends head-to-toe looks featuring ASICS sneakers alongside must-have pieces from some of the most coveted names in fashion, including:
JACQUEMUS, FRAME, SAINT LAURENT, BALENCIAGA, AWAKE, RAG & BONE, FAVORITE DAUGHTER, SPORTY & RICH, KSUBI, and FIVE POINT FOUR.

Spotlight on This Season’s Key ASICS Models

GEL-KAYANO 14
A revived retro icon, this model returns to the forefront with modern tweaks that perfectly balance sport and style. Available exclusively at the Factory54 pop-up.
GT-2160
A classic performance running shoe reimagined with street-chic flair, making it the perfect cross-category sneaker. Also exclusive to the pop-up.
GEL-NYC
One of ASICS’ most in-demand styles—blending retro inspiration with advanced technology, it offers a dynamic silhouette that fits seamlessly into any wardrobe.

ASICS in 2025: A Cultural Symbol

More than just a sports brand, ASICS in 2025 represents a fashion-forward lifestyle and a movement rooted in comfort, innovation, and style. Whether on the track or the catwalk, ASICS continues to redefine modern luxury wear.