MOVE INTO THE LIGHT: LACOSTE L003 NEO SHOT

Lacoste unveils the L003 Neo Shot with an electrifying campaign featuring choreographer Nicolas Huchard and dancer XiaoYi Liu, celebrating movement, creativity, and bold expression.

The L003 Neo Shot blends cutting-edge sports technology with high-fashion design. Engineered for performance, it features a breathable mesh upper and an EVA midsole for superior grip, stability, and cushioning. The bold color palette for SS25 includes vibrant green, iron grey, and shadow black.

A Story of Movement:

Nicolas Huchard, renowned for collaborations with stars like Madonna and Lady Gaga, crafts a dynamic campaign merging light, shadow, and motion. Partnering with dancer XiaoYi Liu, they showcase the sneaker in a visually striking performance on a rotating clay stage—a nod to Lacoste’s tennis heritage.

The L003 series, born from a runway concept, embodies the fusion of fashion, sport, and culture. The new Neo Shot continues this legacy, pushing boundaries with a fresh, fearless aesthetic.

Available now at Lacoste flagship stores and on Factory54.co.il.Price range: ₪669–₪679