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Last December, the fashionable sports brand Puma announced the renewal of the collaboration with Rihanna, alongside the ongoing collaboration with the beauty brand owned by her “FENTY”, in which the star was appointed to the position of art director of women’s fashion. The main purpose of the connection between the two is to give a new and intriguing interpretation of Puma’s iconic designs, which are gaining renewed fame.
Now the shoe from the Avanti model is being launched in its latest version. The shoe is made of premium leather, offered in red or white with gold touches, and includes a retro sole and oversized tongue decorated with a logo. It’s a shoe that’s been inspired by Puma’s all-time soccer legends and is designed for the savvy sneaker enthusiast.
The one chosen to lead the new campaign is Romeo Beckham. As the son of a father who is a soccer legend and a style icon and a mother who is a successful fashion designer – this is someone who understands a thing or two about the connection between the two worlds. The son of the power couple played football himself until recently when he decided to hang up his shoes and retire in favor of a modeling career. Instead of conquering the sports field, he now conquers fashion covers, campaigns, and runways, and shares it all with his 4 million followers on Instagram.
Range of sizes and prices:
adults –
37-44.5 – NIS 649.90
children –
31-34 – NIS 429.9
23-26 – NIS 379.9
The shoes are available for purchase at the PUMA flagship store in Ramat Aviv Mall and on the website FACTORY54.CO.IL
