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Imported by SHALDAG Eyewear Group, the boutique American brand introduces sunglasses and optical frames that go beyond accessory – they’re a statement.
The new Summer 2025 collection from American fashion eyewear brand TEJESTA, imported by SHALDAG Eyewear Group, is making waves with bold, intelligent design and a modern luxury aesthetic that positions each frame as a true fashion statement for the warm season ahead.
Eyal Shani, CEO and owner of SHALDAG Group, commented:
“TEJESTA is not just another brand – it’s a statement. This summer’s collection delivers sharp style, intelligent design, and uncompromising presence. We’re proud to introduce the Israeli market to a boutique brand that blends innovation, artistry, and elevated craftsmanship.”
Tejesta in Titanium – The Terrain Widens
The Summer 2025 collection features a cutting-edge design language, merging sharp geometric lines, refined elegance, and advanced technologies to ensure ultra-lightweight comfort and precision fit. Each frame is crafted with facial structure, seasonal aesthetics, and lifestyle in mind, creating eyewear that becomes an integral part of your overall look.
Highlights from the Summer 2025 Collection:
- Raoul – A modern aviator with a sculpted acetate-titanium brow bar, bold curvature, and a style that fuses Art Deco influences with contemporary luxury.
- Curtis – A square silhouette in a natural tone with a raw, refined twist.
- Sixto – A vintage-inspired statement frame with dramatic presence and a rich dark finish.
- Annie-O – A soft, feminine tribute to timeless retro designs.
- Titanium Category – A new premium range crafted from ultra-light Japanese titanium, offering strength, elegance, and jewelry-like finesse.
For the Style-Conscious
This collection is designed for discerning design lovers – those who seek depth in the details, who appreciate craftsmanship, story, and individuality in every piece.
Price Range: ₪1,600 – ₪2,000
Available at select premium optical boutiques across Israel.
