Factory54 Presents: The Swan Era

Commercial

A Fall/Winter 2025/26 Fashion Story Starring Shani Pridan

In a powerful return to the spotlight, Shani Pridan takes center stage in Factory54’s new Fall/Winter 2025/26 campaign. Captured by acclaimed fashion photographer Simon Elmalem, the editorial features iconic houses including Saint Laurent, Self-Portrait, Jimmy Choo, The Row, Valentino, Frame, and more.

Titled The Swan Era, the campaign is a contemporary homage to the elegant women of New York’s social scene in the 1950s, 60s, and 70s. It reinterprets their silent strength, poised grace, and refined femininity through a modern lens.

Each chapter explores a distinct dimension of womanhood, brought to life through standout looks from this season’s designer collections.

The Swan
This chapter draws inspiration from Jacqueline Kennedy Onassis during her early years as First Lady. Her timeless elegance comes through in tailored silhouettes, pastel tones, A-line dresses, and classic jackets. The result is a subtle yet powerful expression of feminine intelligence, dignity, and personal style.

The Off-Duty Chic
Between the public moments lies authentic personal flair. This chapter highlights effortless fashion with a polished twist — relaxed denim, soft knits, and open shirts that embody quiet sophistication and a lived-in charm.

The Escape & Expression
As women grow, they add layers of meaning and depth to their style. This segment captures the essence of liberation from formality — fluid textures, relaxed fits, and understated eveningwear that reflects inner peace and freedom. It is an ode to self-expression and authentic femininity.

Quiet Confidence
Minimalist yet commanding, this chapter reflects an urban edge with architectural lines, deep tones, and monochromatic power dressing. These are the looks of a woman who knows herself — composed, self-assured, and unwaveringly stylish.