Factory54 Launches Exclusive Pop-Up with Iconic Footwear Brand BIRKENSTOCK

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Featuring On-Site Personal Engraving Experience

Photography courtesy of the brand BIRKENSTOCK

This summer, cult-favorite footwear brand BIRKENSTOCK is making a stylish mark in Tel Aviv with an exclusive three-day pop-up experience at Factory54 Glilot, running from July 15 to 17. Set in the heart of the Big Fashion Glilot shopping complex, the event promises to be a magnet for fashion lovers, street style devotees, and comfort connoisseurs alike.

Under the tagline “Make It Your Own”, the pop-up brings a unique twist: a custom engraving station where shoppers can personalize their BIRKENSTOCK pairs on-site — a first-of-its-kind initiative in Israel. This hands-on experience transforms each pair into a one-of-one collector’s item, blending craftsmanship with individuality.

The curated showcase will spotlight the Summer 2025 collection, including the latest colorways and silhouettes alongside timeless icons that have secured BIRKENSTOCK’s cult status globally. From editors and stylists to models and creative directors, few wardrobes today are without a pair.

The collection highlights a dynamic mix of materials and moods — from earthy Suede finishes to bold Big Buckle accents, sleek Birkoflor styles, minimalist Eva designs, and the sculptural elegance of Papillio. Also on display: selections from the exclusive 1774 line, BIRKENSTOCK’s high-concept sub-label that fuses heritage with elevated design.

This is more than a shopping experience — it’s a celebration of comfort meeting customization, heritage intersecting with hype.