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Factory 54 launches two new iconic brands for the SS25 season — CHLOÉ, the epitome of Parisian femininity, and FRAME, the L.A.-based denim powerhouse with timeless European flair.
CHLOÉ: A Celebration of Feminine Elegance
Founded in Paris in 1952 by Gaby Aghion, CHLOÉ revolutionized fashion with the concept of “ready-to-wear” luxury, redefining effortless elegance for modern women. With legendary designers like Karl Lagerfeld, Stella McCartney, and Phoebe Philo at its helm, the brand became synonymous with Parisian chic, favored by icons like Jackie Kennedy and Grace Kelly.
SS25 Collection Highlights:
Under the creative direction of Chimène Kamali, the new collection draws inspiration from archival pieces — reimagined corsetry from 1977 and lace accents from 1978 — fused with a contemporary take on sensuality and romanticism. Key pieces include high-waisted jeans, playful flamingo pink swimwear, and sleek jelly-heeled sandals.
Price Range: ₪1,490 to ₪25,990
FRAME: Minimalist West Coast Meets European Chic
Established in Los Angeles in 2012, FRAME blends effortless California style with European sophistication. Originally a premium denim brand, it now offers complete collections for men and women, featuring sustainably crafted jeans, tailored blazers, knits, and more. Loved by A-listers like Harry Styles, Kendall Jenner, and Leonardo DiCaprio, FRAME embodies timeless design.
FRAME x Ritz Capsule Collection:
In collaboration with the legendary Ritz Paris, FRAME presents a luxurious collection of casual yet sophisticated pieces, including sweatshirts, jeans, and jackets featuring the Ritz’s signature logo.
Price Range: ₪429 to ₪6,890
Both brands are now available at Factory 54 in Ramat Aviv Mall and online at factory54.co.il
