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Global fashion powerhouse BOSS unveils its Fall-Winter 2025 collection under the bold slogan Be the Next BOSS, a fresh evolution of the brand’s empowering ethos, Be Your Own BOSS. This season’s campaign brings together a striking lineup of international figures from the worlds of film, music, sport, and fashion, each representing excellence, authenticity, and personal transformation. The narrative centers on a symbolic journey toward the light, positioning each individual as the next embodiment of what it means to be a BOSS.
Leading the campaign is British actor Aaron Pierre, known for his commanding Shakespearean performances and growing screen presence. Pierre recently voiced Mufasa in the latest adaptation of The Lion King and is set to star as a superhero in an upcoming HBO series. Joining him is Ishaan Khatter, a dynamic actor and dancer who has carved a unique path between Bollywood and Hollywood, with recent appearances on Netflix and in British and American cinema.
Also featured is Choi Seungcheol, known by his stage name S.COUPS, leader of the K-pop phenomenon SEVENTEEN, a global fashion figure, and social advocate for underrepresented communities. American tennis star Taylor Fritz, who recently triumphed over Rafael Nadal at Wimbledon 2025 and reached the semifinals, embodies the fusion of athletic discipline and sartorial sophistication. Rounding out the cast is Amelia Gray, a rising supermodel whose fearless blend of streetwear and high fashion has made her one of the most talked-about figures in today’s global fashion scene.
The Fall-Winter 2025 collection is now available at BOSS boutiques and online via Factory54.co.il, offering a curated range of refined essentials and standout pieces, including tailored trousers, premium outerwear, elevated knits, statement sneakers, and accessories. Prices range from approximately ₪359 to ₪2,890, depending on the item category.
