Brand manager, Peter Perceval wears many hats. In addition to being a senior designer at IBM, he also designs, produces, and sells work under the name of his new studio, “Tiny Victories.” With having the privilege to work beside and among the many amazingly talented and distinguished designers at IBM design, Perceval was able to offer his talent to Con Art. Peter and Sharon met on Secret TLV when he was living in Israel. After an instant bond, he designed the branding and identity for Con Art Magazine along with various marketing and promotional materials. He helped immensely with art direction and design covers and ideation of the the early frameworks behind the website to help see things through not only branding but also identity. Con artists are opportunists and opportunity is a beautiful thing. Picasso said, “Good artists borrow but great artists steal and I'm the thief in the night”.