A product & marketing manager by day and creative writer by night, Michal’s diverse background instantly connects her to the cultural and artsy hub in Tel Aviv. Her daily work centers on translating difficult, complex technology into engaging content any user can understand. At night, she works on alluring, twisting plots of complicated characters and other-worldly creatures. As a marketing professional, she appreciates how truly important and crucial building a brand image is. As a writer, she’s sensitive to what lies behind and beyond what is portrayed to the public. Con Art’s vision embodies those same values- it explores the major developments and industries that represent fashion and art by stripping away the fabricated and focusing on the raw, bare feelings that lurk behind it. Behind every rad piece of clothing, every original painting and every made up face lies a canvas of intention, emotion and aspiration. To Michal, Con Art is a platform that aims to connect those who drive the movement to those who consume it; revealing the truth to those who seek it.