A$AP ROCKY x PUMA Inhale

The collaboration between PUMA and American rapper A$AP Rocky has officially arrived in Israel. A$AP Rocky, recently appointed as PUMA’s Art Director for Motorsports, brings a fresh design perspective to the iconic Inhale sneaker, reimagining it as a unisex, street-style statement piece.

Originally launched in 2000 as a running shoe, the PUMA Inhale takes its name from the inhale-exhale rhythm essential in running training. Now, A$AP Rocky infuses his distinctive style into the shoe, giving it a modern, fashionable twist. He has transformed this athletic classic with chunky, futuristic elements, creating a bold street-style version with a unique flair.

Inspired by night racing and neon lights, the collaboration showcases neon yellow accents that embody an urban, edgy aesthetic. Making its Israeli debut as part of a series of highly anticipated drops throughout 2025, the sneaker is expected to become a collector’s item.

Available in unisex sizes ranging from 36 to 47, the PUMA x A$AP Rocky Inhale is priced at ₪699.90. The sneaker will be sold in limited quantities at the PUMA flagship store in Ramat Aviv Mall, FIVE POINT FOUR store in Sarona Market, and online at FACTORY54.CO.IL