Padani Following Love

For the third consecutive year, Padani Jewelers unveils its Valentine’s Day campaign for 2026, Padani Following Love, a contemporary celebration of love, identity, and self-expression. Launched in honor of Valentine’s Day and devoted to lovers in all their forms, the new campaign introduces a jewelry collection defined by edgy design and a clear, confident point of view. Just as love knows no boundaries, so does fashion, and this year the collection steps beyond classic conventions, speaking a fluid, free, and boldly present language. Designed to move effortlessly between women and men, the pieces offer an alternative perspective, inviting each individual to wear, interpret and experience the jewelry in their own way, without rules and without frames.

The Lady Heart collection tells a story of love through precise form and refined balance. Three diamonds, two half moons and a square stone come together in a harmonious composition that naturally forms the shape of a heart. The dialogue between the stones amplifies light and brilliance, revealing a perfect heart that feels delicate yet unmistakably present, leaving a lasting impression.

The Flow collection draws inspiration from movement, continuity, and the choice to remain purpose-driven. The arrows that define the collection represent different moments along a personal journey, a horseshoe-shaped arrow symbolizing luck and new opportunities, a spiral arrow expressing growth and ongoing transformation, and a rounded arrow leading to the heart as a symbol of love and fulfillment. Together they form a visual language of path, choice, and evolution.

Prices, Flow collection from 3,682 NIS, Lady Heart collection from 6,615 NIS.
Exclusively at Padani luxury boutiques nationwide and online at www.padani.com