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SHALDAG EYEWEAR Group, the exclusive importer and distributor of leading luxury eyewear brands, introduces the new premium collection by the Spanish eyewear house Etnia Barcelona, CHROMA.
The iconic brand Etnia Barcelona continues to push boundaries and redefine the dialogue between fashion, art, and identity, unveiling CHROMA, a bold new premium collection that places color firmly at center stage.
This is far more than an eyewear collection; it is a statement, a declaration of freedom, creativity, and the choice to see and be seen differently. CHROMA reflects the uncompromising DNA of Etnia Barcelona, an independent brand born in Barcelona, driven by a deep connection to art, culture, architecture, and intellectual freedom.
Within the CHROMA collection, color is not a decorative accent but the core of the creative vision, not an addition but a language for expressing emotion and character. The designs are vivid and confident, combining intense hues, striking silhouettes, and precisely crafted textures. The interplay of contrasts and chromatic transitions creates a rich, dynamic aesthetic, delivering a powerful and immersive visual experience.
Renowned for its fearless use of color, exceptional material quality, and meticulous design process, Etnia Barcelona develops every stage of creation in Barcelona, from concept to final execution. Each frame is conceived through a broad artistic lens, drawing inspiration from fashion, fine art, and photography, always carrying a clear and distinctive point of view.
For the Fall–Winter 2026 season, the collection expands with new designs that command presence through bold color palettes and refined detailing, accompanied by a striking campaign that presents color in its purest and most emotional form. Chromatic shifts and visual contrasts generate an almost sensory experience, blurring the line between sight and sensation.
Every color transition within the collection is inspired by nature in constant transformation, light, depth, movement, and life itself, a tribute to color as a complete, liberated, and uncompromising form of expression, true to the spirit of Etnia Barcelona.
The collection is available at selected optical boutiques.
Prices range from 1,590 NIS to 1,750 NIS.
